Most CRM projects fail because the tool is heavier than the process it serves. We design the pipeline around how your team already sells, then remove every field nobody will fill in.
We build WordPress-native CRM where the client wants one login for site and pipeline, and we customise established platforms where standard functionality is the better fit. Either way you get lead source attribution, so marketing spend can be judged on closed business rather than form fills, plus employee-level permissions so reps see their own book and managers see everything.
