Engagement Rate Calculator — Instagram, TikTok, YouTube, X
Calculate engagement rate by followers or by reach from likes, comments, shares and saves, and compare it with typical benchmarks for your platform and account size.
| Total engagements per post | — |
|---|---|
| Rate by followers (engagements ÷ followers) | — |
| Rate by reach (engagements ÷ reach) | — |
| Benchmark for your platform and size | — |
| Verdict | — |
| Comment-to-like ratio | — |
In short
Engagement rate = (likes + comments + shares + saves) ÷ followers × 100, averaged over recent posts; dividing by reach instead measures how content performs with those who saw it. Typical 2026 averages fall with size — Instagram about 3.5% under 10K followers, 2% at 10K–100K and 1% above 1M; TikTok roughly double those.
Who this is for: Creators, influencers, brands and agencies measuring and benchmarking engagement before sponsorships.
How engagement rate is calculated
The standard formula brands use: (likes + comments + shares + saves) ÷ followers × 100, averaged over recent posts (commonly the last 10–12). A second version divides by reach or views instead of followers — fairer for accounts whose posts reach many non-followers (TikTok, Reels, Shorts).
Commonly cited averages by follower count (indicative):
| Followers | TikTok | YouTube | X | ||
|---|---|---|---|---|---|
| Under 1K | ~6% | ~12% | ~6% | ~1% | ~5% |
| 1K–10K | ~3.5% | ~8% | ~4% | ~0.6% | ~3% |
| 10K–100K | ~2% | ~5.5% | ~3% | ~0.4% | ~2% |
| 100K–1M | ~1.4% | ~4% | ~2% | ~0.2% | ~1.2% |
| Over 1M | ~1% | ~3% | ~1.5% | ~0.1% | ~1% |
Smaller accounts naturally have higher rates, which is why sponsors value micro-influencers. A very low comment-to-like ratio, or a rate far below the band, is the classic sign of purchased followers.
See also: TikTok & YouTube RPM Calculator, Instagram Caption Line Break & Spacing Tool.
Assumptions
- Engagements per post = (likes + comments + shares + saves) ÷ posts; rate by followers = ÷ followers; by reach = ÷ (reach ÷ posts).
- Benchmarks by follower band and platform are commonly cited industry averages embedded in the page, not official figures.
- Verdict thresholds: ≥150% of benchmark excellent, 80–150% good, 40–80% below average, <40% low.
Worked example
Engagements per post = (9,500 + 420 + 180 + 610) ÷ 10 = 1,071 → rate by followers = 1,071 ÷ 25,000 = 4.28% — about twice the ~2% benchmark for a 10K–100K account: a healthy, sponsor-ready profile. With 60,000 average reach per post, the rate by reach is 1.8%.
Frequently asked questions
What is a good engagement rate on Instagram?
Around 2% is average for 10K–100K accounts in 2026; 3–6% is strong; under 1% at that size is weak.
Should I count saves and shares?
Yes — Instagram and TikTok weight them heavily in distribution, and most brand briefs now include them. Older formulas used likes + comments only, which gives a lower number.
How do brands use this number?
As a first filter for sponsorships and to price posts: a micro-influencer with 5% engagement often out-delivers a 500K account at 0.8%.
Does this pull data from my account?
No — enter the figures from your Insights/Analytics screen; nothing is connected or stored.
How do you calculate engagement rate on Instagram?
(likes + comments + shares + saves) ÷ followers × 100, averaged across your last 10 or so posts.
What is a good engagement rate on TikTok?
Roughly 5–8% for accounts between 10K and 100K followers; above 10% is excellent.
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